Business development, reimagined
We built Spotter because we lived the pain of manual BD. Hours spent searching for opportunities, only to miss the best ones. There had to be a better way.
Our Story
Spotter was born from a real-world problem. The founding team built and scaled a property management department to nearly 5 million square feet of commercial property. They saw first-hand how much time professional services firms waste on business development.
Manual searches through tender portals. Missed opportunities buried in news feeds. Generic outreach that gets ignored. Competitors winning work that nobody even knew was available. There had to be a better way.
That frustration led to Spotter: an AI-powered platform that does the heavy lifting of opportunity discovery, letting property professionals focus on what they do best – serving clients and closing deals.
Today, Spotter uses cutting-edge AI to scan thousands of sources, score opportunities based on your specific criteria, and even draft personalised outreach. Every feature is informed by 20+ years of commercial property experience.
Our Values
The principles that guide everything we build.
Precision
We believe in quality over quantity. Every opportunity we surface should be genuinely relevant to your business.
Efficiency
Time is your most valuable resource. We automate the tedious so you can focus on what matters: closing deals.
Partnership
We're not just a tool vendor. We're invested in your success and continuously improve based on your feedback.
Integrity
Your data is yours. We'll never sell it, share it, or use it for anything other than improving your experience.
Built by Hillway
Spotter is built by Hillway, a Sheffield-based team combining deep property industry expertise with modern software engineering. Our digital division focuses on solving real problems that property professionals face every day.
We build AI-powered tools that automate the tedious parts of business development, letting you focus on relationships and closing deals. Spotter is our flagship product – born from years of watching talented professionals waste hours on manual opportunity hunting.
Everything we build is informed by hands-on experience in commercial property. We understand the nuances of tenders, the importance of timing, and what it takes to win instructions in a competitive market.
Our Journey
Key milestones in Spotter's development.
Spotter Launched
Built on 20+ years of commercial property experience, Spotter brings AI to business development.
Multi-Agent AI System
Introduced deep research agents, regulatory tracking, and knowledge graph for comprehensive intelligence.
Public Launch
Opening Spotter to professional services firms across the UK.
Ready to transform your BD?
Join forward-thinking firms already using Spotter to discover more opportunities and close more deals.